This story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. It offers a rare behind-the-scenes insight into the company, bol.com, that continues to surprise both friend and foe with its many successes. Michel Schaeffer, an executive board member since the early days, talks about the ups and downs—and doesn’t hold back.<p>
About daring to think big, dealing with triumphs and setbacks, and a constant commitment to innovate: a fascinating story, certain to inspire you to pursue your boldest dreams.<p>
“Be prepared: this absolute page-turner will rob you of your sleep.” —reader’s review<p>
“Packed with juicy anecdotes, sparing no one.” —NRC Handelsblad<p>
Michel Schaeffer (1967-2019) was an executive board member for bol.com for over fourteen years; a period in which the start-up grew to become the leading e-commerce company in the Benelux. Among his accolades, he was acclaimed Direct Marketing Man and Advertiser of the Year. Moving on from bol.com, he served as director of various companies and advised organizations on digital and growth strategies.
